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Coronavirus: Is the travel & tourism industry lost?

The Coronavirus crisis may very well become one of the largest challenges ever for the travel and tourism industry.

Leaders of the global travel industry include the public sector represented by the World Tourism Organization (UNWTO) and the private sector represented by a number of organizations, most prominently the World Travel and Tourism Council.

It appears leaders of the private and public sectors are speechless. Some issued a generic goodwill statement more than a week ago.
It appears no one is coordinating this crisis for the travel trade, no one was prepared to deal with such a crisis. Is the tourism industry able to respond to such a challenge with the organizations in place?

Some multinational organizations may appear to be more concerned about their money-making events, summits or conferences.
Coronavirus needs leaders in the travel sector. source eturbonews.com

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